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Michelle BelangerModerating Focus Groups
A Practical Guide for Group Facilitation
by Thomas L. Greenbaum🔥 Moderating Focus Groups | Click Here 🔥
- Publisher: Sage Publications, Inc
- Author: Thomas L. Greenbaum
- Release date: November 18, 1999
- Format: paperback, 264 pages
- ISBN: 9780761920441 (0761920447)
- Language: english
About The Book
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
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