The Secret to GE’s Success
A Former Insider Reveals the Leadership Lessons of the World’s Most Competitive Company
by William Rothschild
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- Publisher: McGraw-Hill
- ISBN: 9780071735940 (0071735941)
- Language: english
- Release date: December 18, 2006
- Author: William Rothschild
- Format: paperback, 312 pages
About The Book
Learn why GE has always had the best inventors, the best strategic planners, and the best results
William Rothschild, who witnessed GE’s revolution firsthand, explains the five keys that made GE a global phenomenon — and gives managers a complete toolkit for duplicating its remarkable success. He explains the GE Code — the hallmark of all GE leadership teams — and provides a far-ranging prescriptive plan for strategizing the GE way.
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